Brief: Create a motion-graphics explainer video discussing uterine fibroids for patient viewing.
Solution: Animate explainer video using client-provided sketches as a base for line-traced vector art.
In my work at Morvil Advertising, I animated a set of two explainer videos for Advanced GYN Solutions, a gynecological practice. The purpose of these videos was to take complex medical terminology and translate it into a patient-facing video that could easily define a specific medical condition and answer frequently asked questions about symptoms and treatments—all in a digestible, user-friendly manner. I used motion graphics to illustrate key points in the scripts while adhering to the AGYNS brand system.
Of the two videos, this selected video explains endometriosis, a condition in which uterine-lining cells grow in abnormal locations.